Crowdsourcing for "Kiosk of the Future" - A Retail Store Case Study

This article reports on a case study which describes how Valora Retail, the company that operates the majority of Kiosks in Switzerland, successfully completed a intermediary mediated Crowdsourcing project as well as the results they achieved using this open innovation approach to generate ideas for the internal project named the “Kiosk of the Future”. Out of the 626 ideas virtually submitted by the crowdsourcing community, 64 ideas were evaluated to be relevant for the project and the 19 best ideas were given rewards and were considered for further internal analysis and development. This case study details the process by which the top ideas were chosen and clearly demonstrates a successful application of Crowdsourcing for idea generation for the early innovation process. It was reported that the achieved outcome of this project would unlikely have originated from the company itself due to high internal barriers.